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DON'T WAIT FOR THE PERFECT MOMENT




I believe that the lessons from the COVID pandemic will continue to resonate for years to come. Amidst the challenges, numerous stories of entrepreneurship and innovation emerged, showcasing how adversity can be transformed into opportunity.


One such inspiring story is that of Jonathan Hernández, a 2020 ILAN INNOVATION AWARD laureate. Jonathan, a young innovator from Mexico, exemplified resilience and ingenuity during the pandemic. Faced with a shortage of wooden barrels for his corn whiskey production, he pivoted his business model to produce hand sanitizer—an essential commodity in high demand at the time. His ability to adapt and seize this opportunity not only saved his business but also contributed significantly to addressing the urgent needs of the moment.


Jonathan’s journey is a testament to the power of innovation and determination. His story is one that every aspiring entrepreneur should hear.


To learn more about Jonathan Hernández and his remarkable journey, tune in to this week’s episode of Fundación ILAN's podcast, WHAT'S NEXT?








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